Loyalty Program
A system designed to reward players for their continued patronage and wagering activity at a casino.
Loyalty Programs (or VIP schemes) are a key retention tool. As players wager real money, they typically earn points. Accumulating these points allows them to climb through various tiers or levels, unlocking progressively better rewards.
Rewards can include:
– Cashback Bonuses
– Free Spins
– Exclusive Reload Bonuses
– Faster withdrawals and higher limits for High Rollers.
These programs are designed to incentivize regular play and provide tangible value back to the casino’s most active customers.
Formulas and examples
Example Tier System:<br>- Bronze: Earn 1 point per £10 wagered.<br>- Silver: Reach 1,000 points, get 5% weekly cashback.<br>- Gold: Reach 5,000 points, get 10% cashback and a personal manager.