Our Mission
The UK online gambling market has over 2,500 active operator licences. Most review sites promote only the casinos that pay the highest commission. Casimo was built on a different principle: every casino in our database gets scored by the same rubric, whether or not it has a commercial relationship with us.
That means you'll find low-rated reviews and explicit warnings about risky operators on this site — information that earns us no money but helps protect players. We believe that long-term trust is worth more than short-term affiliate revenue.
How We Review
Licence Verification
We cross-reference every casino's licence number against the UK Gambling Commission's public register. A site that claims UKGC status but doesn't appear in the register gets an immediate red flag.
RTP & Maths Checking
Slot RTP figures are sourced from certified lab reports (eCOGRA, GLI, BMM) where available, and from provider documentation otherwise. We flag any site that misrepresents RTP figures in their lobby.
Real Complaint Analysis
We track complaint resolution rates from third-party sources. Casinos with unresolved complaint ratios above 10% are rated accordingly — their score can't hide behind a good bonus.
Editorial Independence
Casimo earns revenue from affiliate links. This does not affect our ratings. We will — and do — review casinos negatively even when those casinos are in our affiliate programme. Our editorial team operates independently of the commercial team.
Our Scoring System
Every casino is scored out of 10 across seven weighted categories. Licence and safety account for 30% of the total score — meaning no amount of generous bonuses can compensate for a weak regulatory framework.
The Team
Casimo Editorial Team
UK Gambling Editors
A team of UK-based gambling researchers with combined experience across consumer protection, affiliate compliance and slot mathematics. Every review is fact-checked against live operator data before publication.
Affiliate Disclosure
Casimo.org contains affiliate links marked with Visit Casino CTAs. When you click these links and register at a casino, we may receive a commission. This commercial arrangement does not influence our editorial scores or written reviews. UK players can verify any casino's licence directly at the UK Gambling Commission Public Register.